Corporate Social Responsibility; Cultural Value; Dialogic; Participatory Communication; Sustainability
Implementation of community empowerment in CSR programs carried out by oil refinery companies in Indonesia is very varied and depends on local social and environmental conditions. The variations in social and environmental conditions have resulted in the absence of standards and standard references in the implementation of community empowerment that can be followed by companies
Whereas one of the challenges in operating an oil refinery business is the strong influence of social stability and social license that exists around the company’s operations, so that the implementation of community empowerment programs is expected to support the stability of social conditions around the operation of an oil refinery company..
One of the efforts made to understand the variations in social and environmental conditions in the implementation of the CSR program is through community empowerment communication. Community empowerment communication plays an important role in the process of exchanging information between companies and communities so that CSR programs can have a more beneficial impact on community self-reliance. This research is an attempt to find a model and evidence of the implementation of community empowerment communication carried out by oil refinery companies in Indonesia through the CSR program.
The research was conducted qualitatively at three oil refinery companies in Bengkalis Regency, Riau Province; Palembang City, South Sumatra Province; and Sorong Regency, Southwest Papua Province in 2022 – 2023.
The results of this research show that oil refinery companies have developed a community empowerment communication model through 1) community participation that encourages dialogue in community empowerment programs, 2) assistance in the implementation of sustainable community empowerment programs, 3) attention to local values and cultural factors in the preparation of community empowerment programs.
