garda (400 x 267 piksel)(33)


Di tengah pesatnya arus informasi digital, peran humas tidak hanya sekadar operator akun institusi. Humas kini dituntut untuk naik level menjadi mikro-influencer yang aktif menyebarkan informasi strategis melalui media sosial pribadi mereka.


Dalam sebuah sesi komunikasi publik, Prof. Widodo menyampaikan bahwa profesi humas, terutama humas pemerintah, memiliki potensi luar biasa untuk memperluas jangkauan pesan-pesan kelembagaan jika mampu memanfaatkan kekuatan media digital secara maksimal.


“Bayangkan jika ribuan humas pemerintah masing-masing memiliki tiga akun media sosial dengan minimal seribu pengikut. Dampaknya akan menjadi amplifikasi informasi yang sangat besar,” ungkapnya.


Ia menegaskan bahwa humas pemerintah tidak boleh kalah profesional dari humas swasta. Meski tantangan yang dihadapi lebih kompleks dan menyasar segmen yang luas, hal ini justru menjadi peluang untuk menunjukkan kualitas dan kapasitas kehumasan yang lebih strategis.


“Humas bukan hanya bekerja di balik layar. Kita adalah pasukan komunikasi yang harus aktif, punya strategi, dan mampu menembus berbagai lapisan masyarakat melalui media digital,” tambahnya.


Dorongan ini menjadi ajakan terbuka bagi seluruh praktisi humas pemerintah untuk meningkatkan kompetensi digital, memperluas pengaruh positif, dan mengambil peran strategis dalam membangun citra institusi.


“Inilah saatnya humas pemerintah tampil sebagai komunikator andal sekaligus influencer terpercaya. Anda layak mendapatkan apresiasi atas profesionalisme ini,” tutupnya dengan semangat.



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